Over the past few years, we have witnessed the boutique fitness sector undergo a remarkable transformation. From an exciting new emerging trend, we have seen the development of boutique fitness into a global, billion-dollar sector, fuelled by the passion and talent of the leaders and pioneers of the boutique world.
Now we must act to take advantage of the wealth of data within the sector to refine business models and ensure our studios operate as effectively as possible. We must harness our expanding knowledge of customers’ needs to deliver ever more personalised fitness experiences, and to attract new audiences that haven’t traditionally engaged with boutique fitness.
With this in mind, the ukactive Research Institute have collaborated with zingfit on this report to bring you new insight into the latest boutique trends, both in London and further afield. By starting to explore the wealth of data that is being collected within the boutique space we can deepen our understanding of who is engaging with boutique fitness, and how they are doing this.